A passe-partout for China


Awareness of the cultural values of the Asian giant is indispensable to doing business there. The rules to respect are those of an ancient civilisation where there is no such thing as black and white, but rather several shades. In this interview, Sinologue Bettina Gehrke explains how to communicate with and relate to people who are more pragmatic and far more formal than us Westerners.

Awareness of the cultural values of the Asian giant is indispensable to doing business there. The rules to respect are those of an ancient civilisation where there is no such thing as black and white, but rather several shades. In this interview, Sinologue Bettina Gehrke explains how to communicate with and relate to people who are more pragmatic and far more formal than us Westerners.

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