A sprinkling of Made in Italy
Parmigiano Reggiano is known abroad as Parmesan and, for European consumers, Parmesan is synonymous with Italy. However, Roberto Roveri, CEO of the Parma-based company Bertozzi, believes in the need to keep investing in the brand and product quality. Roveri was one of the first to realise that it was possible to export cheese in non-traditional forms.
Parmigiano Reggiano is known abroad as Parmesan and, for European consumers, Parmesan is synonymous with Italy. However, Roberto Roveri, CEO of the Parma-based company Bertozzi, believes in the need to keep investing in the brand and product quality. Roveri was one of the first to realise that it was possible to export cheese in non-traditional forms.
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