A very intimate business


Like many Italian businessmen, he’s somewhat naïf. He started out producing hosiery and built up a successful company, Filodoro, which he subsequently sold to the American corporation Sara Lee. He made his comeback with the purchase of the Roberta brand and now owns Pompea. Adriano Rodella tells the story of his entrepreneurial adventure which sees him at the top with firms in Italy, Serbia, Tunisia, and offices in half Europe.