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Assistance is coming to marketing from anthropology


The distribution of local economies in the global markets brings out ethnocentric trends. And we realize that cultural elements also play a key role in the production system. Therefore marketing turns to anthropology for assistance in understanding markets, developing and modifying instruments and techniques of analysis. and we realize that also small players…

The distribution of local economies in the global markets brings out ethnocentric trends. And we realize that cultural elements also play a key role in the production system. Therefore marketing turns to anthropology for assistance in understanding markets, developing and modifying instruments and techniques of analysis. and we realize that also small players…

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