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valentina pascucci

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What is a SEO? Digital Challenge for dummies

[caption id="attachment_72565" align="alignnone" width=""]Photo credit bptrevolution.it[/caption]For people in the business it's an obsession, for the uninitiated an acronym that hides who knows what mystery.What are we exactly referring to when we speak of SEO? Meaning SEO stands for Search Engine Optimization, and refers to the range of practices used to improve a web page's visibility with regard search engines. Why is it important Most users reach sites by making a request on a search engine: it's therefore essential that a site's content be indexed in their databases.SEO is therefore essential for both the owners of a site and internet users. For those who have a web site an appropriate positioning of their web site with search engines improves incoming traffic numbers: the results are higher up in the search engine answer page get more clicks. For those who surf the web it's important because it offers more likelihood of finding exactly what you're looking for. So what does a SEO do? Research engines are constantly updating their own technology to provide increasingly pertinent results to the queries they receive. To make sure you're on the first page of a search engine you have to optimize certain internal and external aspects of a site.The internal activities include the optimization of the HTML code and the structure of the site, the text content and the images. The external activities instead concern the quantity and quality of the connections to other sites. The SEO's work can be very extensive, and its applications are virtually infinite. That's why a good SEO can make the difference between a site with little appeal and one that enjoys great 'web' success. 

Otaku, cosplay is no longer just for losers

Last week half a million people arrived in Makuhari, in the Province of Chiba for a very particular global event. The coastal city just a few kilometres from Tokyo was hosting, what the event's organizers billed as, the world's first ever otaku summit.

Post-Wave Romanian films come into view in Transylvania

The Transylvania International Film Festival, or TIFF, which takes place every year in the Romanian city of Cluj-Napoca in the Carpathians, was founded in 2001, when the first edition was won by a local film, Occident, from rookie director Cristian Mungiu.

Operation War Diary

A British crowdsourcing project brings the everyday heroes of the First World War back to life by Tom Highway Everyone was at that ‘party’. Paul Klee, a leading figure of Expressionism, Cubism and Surrealism, as well as of the Bauhaus movement, painted camouflage on German fighter planes. Maurice Ravel, the composer of Bolero, was a volunteer truck driver near Verdun. Basil Rathbone, cinema’s Sherlock Holmes, slipped behind enemy lines disguised as a tree, freeing hostages and sussing out military secrets.

Turkey: after Gezi Park a perpetual mourning

After the recent tragedy at the Soma mine - where over three hundred people died - Turkish police opened fire on activists in the district of Okmeydani in Istanbul. During the clashes, two people lost their lives in less than 24 hours. Istanbul police launched an operation this morning in the Okmeydani neighborhood, a district where the hostility between security forces and Alevi and left-wing factions is growing up after Berkin Elvan's death.

The “Kalevala” in the European Community of romantic myths

The lack of cohesion in Europe is a current issue, but strong ties are not lacking in the history of national states away from each other, as pointed out in April by a series of conferences held in Rome about the "Kalevala", which inspired movements for Finnish independence, becoming - from fascinating treasure chest of popular traditions - a symbolic history of the eastern lands of Finland.

Fished out

Some fish stocks are coming back, but we’re still too fond of seafood. Aseries of alarming figures reveal how we humans are deluding ourselves about the state of our marine resources.

Is the Eurasian Union becoming a mirage?

The Eurasian Union makes today a step forward, as the prime ministers of Russia, Belarus, and Kazakhstan – the funding members of the Custom Union – are meeting in Moscow to discuss an agreement for the establishment of the Eurasian Economic Union, a second stage towards a broader political union. But Ukraine is still the missing tile.

Post-disaster Housing

The UN high commission for refugees and the Swedish firm Ikea have joined forces to come up with something better than a tent for those who, following some disaster or other, have to leave their homes. According to the UNHCR – the United Nations Refugee Agency – about ten percent of the world's three and a half million refugees are housed in tents of one sort or another, and end up living in them for an average twelve years after whatever disastrous event it was that caused them to flee their prior lives in the first place. “Our tents have not evolved very much over the years” says Olivier Pierre Delarue, of the UNHCR. “They still rely on canvas, ropes and poles – and they usually only last for around six months.” They are also freezing in the winter, sweltering in summer, could be considered a fire hazard and usually have no internal illumination. Field tents are, in other words, very poor long-term accommodation, a perfectly horrible residential environment in which to live and to raise children - in which, that is, to try and rebuild an acceptable existence. A great deal of research is currently underway on temporary shelters, structures where refugees and victims of natural disasters can find shelter and at times even (relative) stability, while they are waiting to be relocated in permanent housing. Most often tents or, depending on your luck, prefabricated constructions, these structures are initially the most sought after havens where a family can stay together under the same roof. These lodging quarters must meet numerous mandatory design prerequisites: they must be quick and easy to assemble; as lightweight as possible to facilitate transportation and compact when packaged to ensure easy storage; they must be modular in design and highly accessible in case big numbers of units are needed at short notice. Specifically, the very concept of temporary housing implies constructions that even in desolate or destroyed areas can guarantee basic amenities and sometimes even a level of comfort, and by and large they should provide occupants with all they need to try and recreate a normal living routine. However, the use of this kind of structure does still pose problems that have yet to be solved: they require a wasteful excess of material and manual labour, take too long to produce and the final cost is much too high. To give an idea of just how high, on 14 March 2011, three days after the devastating tsunami hit Japan’s north-eastern coast, local authorities ordered 30,000 prefab units, followed by another such order in April. These are startling numbers given that the price of each module, with its associated construction and infrastructure costs, was as high as five million yen, or nearly 40,000 of today’s euros. Obviously, each individual country’s climate, standard of living and local currency drastically influence costs. Just as obvious is the fact that there is a genuine – and large – market for these structures, which has generated increasing interest in their original physical and conceptual redesign and ultimately in the commercial opportunity they offer. In recent months, a particularly noteworthy prototype has been produced thanks to a collaboration between the IKEA Foundation and the United Nations High Commission for refugees, as the UNHCR’s Delarue explains: "We realised that the plastic sheeting we were using to build temporary refugee shelters was almost exactly the same material that Ikea uses for its shopping bags plus they had expertise in very specific areas – such as logistics and flatpacking – that we could certainly learn from and use to our advantage." The structure, which only takes four hours to assemble, resembles a prefabricated garden shed and is made out of lightweight laminated panels attached to a simple tubular frame, providing both protection from the sun and thermal insulation. Like the company's other products, the polymer panels come packed in a flat box, along with a bag of pipes, connectors and wires and - very likely, but Ikea has not yet published the exact details - a cartoon guide to assembly and a tiny hex wrench... The shelters are designed, like one of Ikea’s bookshelves, to be easy to transport and easy to set up wherever they are needed, according to the company's Refugee Housing Unit. The plastic panels used in these constructions can last up to three years and the kit also includes a roofing assembly with a metallic layer that reflects the sun during the day and helps keep the heat in at night, as well as a solar panel to provide the shelter with light and electricity. A further advantage of the design is that the square floorplan with vertical walls and a pitched roof also allows the structure to be upgraded over time. Mud walls and corrugated iron roofing - materials commonly available to refugees - can easily be added to make the structure much longer-lasting. The project is still at the prototype stage. Ikea shelters, each able to accommodate five people, are being tested by Somali refugees in the UN refugee camps at Dollo Ado, Ethiopia, as well as by refugees in Iraq and, most recently, in Syria. 

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