Manas:Shoes for the World

Family-owned shoemaker Manas Spa got its small-town roots in 1950s. Since then, it has expanded both nationally and internationally. It now exports to 88 countries, including Russia, China and South Korea. A new eco-friendly ad campaign featured the development of cardboard stores, all of them opened in Beijing since 2007. Company CEO Cleto Sagripanti says the company goal is to keep a national infrastructure while tapping into the global market. 

 

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