Zobele: a multinational come out of mosquito repellent

From flypaper to mosquito coils to electric heaters. Today this Trentino company is the world’s leading producer of insecticide, with plants in Europe, Asia and the Americas. The company produces and markets its own brands but also partners with giants like Johnson Wax and Reckitt Benckiser. It was founded and directed by a 54 year-old Bocconi university graduate, who tells in this interview how from the provinces ...

 

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