n.59 May/June 2015


The new issue of East is at newsagents, bookshops and available in digital format from May 1st.


Feeding the Plant, Energy for Life, is an exercise in global citizenship now taking place in Milan.

But it is also an Expo for Business, a unique opportunity for business matching. The economic repercussions of the Universal Expo.


Not united yet hardly divided, the parallel action of Merkel/Draghi is making headway and SuperMario's political stature is on the rise.

The United Kingdom, currently lacking a centre of gravity, could be facing electoral fragmentation.

On the Russian Rollercoaster, Ukraine is rushing headlong towards bankruptcy like a moth to a lightbulb and despite the rouble's troubles Putin's reputation soars.

While the Greek double act seems to be going nowhere fast, the fearful question is 'what if they returned…?' (meaning national currencies).


The new diplomacy and digital intelligence are relying on narrative, an appealing form of counter-information to defuse jihadist propaganda on the web.

But it's not that easy, Boko Haram: Islamic terror or tribal insurgence?

In a time of transition, although Twiplomacy has joined the fight, Saudi oil and Kurdish Kalashnikovs aren't leaving the fray.


An online survey covering six different geographical areas revises the current image of Italy in the world. More appreciated in the East than in Europe. The Russians love it, the English are lukewarm. Asians and Americans are enchanted, the Great Beauty strikes again, but its critics won't be hoodwinked.



Read some of this issue's articles in full


In this issue.

This issue's cover features the Expo Milano 2015 because it is the kind of event that will capture worldwide public attention over the next six months until its closure at the end of October. Also because Expo opens its doors today, the first day you'll find East No. 59 on newsstands.

No comment.

Europe is increasingly addicted to SuperMario.

The universal expositions of the 21st century are theme based appointments that accelerate meetings, exchanges and the discovery of shared interests.

The universal expositions (also called world’s fairs) are six-month, non-commercial events aimed at creating a platform for international dialogue among citizens, countries and institutions based on a relevant and universally significant theme.

“Africa’s presence at Milan’s Expo 2015 is its most important to date. And it isn't just a matter of numbers; the real difference is the quality of its presence. All African countries, in fact, have their own national pavilion, either as a separate entity or included in one of the clusters”, says Filippo Ciantia, manager of the thematic clusters project for Expo Milano 2015, highlighting the importance of Africa’s participation at this edition of the world’s fair.

What happens when a world’s fair is over? this question may seem somewhat rhetorical, yet it does, in fact, carry implications that over the years have transformed everyday life in many cities as well as our collective imagination.

China Corporate United Pavilion's vice-president compares Chinese and Italian work processes.

Interview with Michele De Lucchi, the architect of the Pavilion project that will be opening during the Expo.

Curtailing bonuses
Rules to prevent bankers taking excessive risks to gain large bonuses are to be updated to close loopholes.

Europe is increasingly in the eye of the storm as internal and external crises tot up: from the future of Greece in the eurozone and the Ukrainian conflict to the policies tabled to oppose the foreign fighter phenomenon. This fact-checking review highlights some of the main issues.

Marks for European foreign policy.

Merkel and Draghi: an oddly well-assorted couple. Similar styles and mutual respect even when at loggerheads. An archetype of future leaderships?

More safety but less privacy for its citizens. The risks of mass surveillance and the doubts about its effectiveness against terrorism.

Five political factions vie for the leadership in the United Kingdom. Uncertainty wins the day and even the bookmakers can't call the odds.

Islamic terrorism is not a unified international front, its analysis has to include the history of the various lands where they're flying the black flag.

Public policies are a unifying element in a democracy marred by mistrust. President Mattarella places his trust in the citizens.