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We are all in the web


The key to future technological innovation lies in big data. How will our lives and our concept of privacy change? The opinion of Stephen Brobst.

It’s old news that websites and mobile apps control our movements for commercial purposes, to discover our tastes and generate customised retail offers. The history of our online actions is stored on websites through information called cookies, creating digital fingerprints: where we used an app or visited a site; what we clicked on, bought or shared on social media. This enormous and heterogeneous quantity of information is called big data. Stephen Brobst is one of the leading experts on creating tools that analyse online behaviour in order to identify other models of behaviour.

How aware are internet users of their digital footprint?

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