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In China they call them fuerdai, literally speaking "the second-generation rich". they are young and hugely wealthy, the sons of the businessmen who partook of the Chinese economic boom. Cars, luxury holidays, clothes, watches and especially high-tech gadgets.The fuerdai show off their status on the social networks (especially Weibo, the Chinese Instagram) and are truly hooked on the internet, spending at least 14 hours a day on the web. A social phenomenon that has got even President Xi Jinping worried. He has invited their parents to teach them the value of the money they flaunt so brazenly. If you want to read it all, purchase the entire issue in pdf for just three euro  

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