East books


A forgery designed to bolster Christianity, another to undermine Judaism and a book to teach us how. The art of Propaganda, in its past and more recent guises.

by Edward Louis Bernays,
Ig Publishing, 2004,
175 pages

In the 1920s, green Lucky Strike packets clashed with American women’s clothing so the American Tobacco Company recruited Edward Luis Bernays to organise a campaign aimed at changing the public’s perception of the colour. Through runways and fashion events, green duly became the colour of the year, sparking a significant increase in Lucky Strike sales. This is just one example of Bernays’ many masterful propaganda feats.

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