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EDITOR’S NOTE – Chocolate and a plague


A Belgian chocolate maker has changed its name from ISIS Chocolates to Libeert in order to avoid an inadvertent association with the Islamic State after sales unsurprisingly crashed on decapitation news.

A Belgian chocolate maker has changed its name from ISIS Chocolates to Libeert in order to avoid an inadvertent association with the Islamic State after sales unsurprisingly crashed on decapitation news. The company, previously known as “Italo Suisse,” had only recently – in 2013 – changed it name to ISIS because it no longer had an association with either Italy or Switzerland.

Beyond the food industry trade press, it is astonishing how rapidly the ‘new Caliphate’ has disappeared from newspaper headlines, especially since there is no indication that the problem it poses has been solved.

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