EASTWEST FORUM 2017
Not only robots and sci-fi, Artificial Intelligence is upon us. SIRI, self-driving cars, solar panels in the middle of the ocean or innovative healthcare applications, these tools are developing fast and they are already part of our everyday life.
On 17 February, Bill Gates said in an interview with Quartz, an online magazine, that robots taking human jobs produce what economists call a negative externality. Rapid automation threatens to dislodge workers from old jobs faster than new sectors can absorb them, leading to costly long-term unemployment.
For people in the business it's an obsession, for the uninitiated an acronym that hides who knows what mystery. What are we exactly referring to when we speak of SEO? Meaning SEO stands for Search Engine Optimization, and refers to the range of practices used to improve a web page's visibility with regard search engines. Why is it important Most users reach sites by making a request on a search engine: it's therefore essential that a site's content be indexed in their databases. SEO is therefore essential for both the owners of a site and internet users. For those who have a web site an appropriate positioning of their web site with search engines improves incoming traffic numbers: the results are higher up in the search engine answer page get more clicks. For those who surf the web it's important because it offers more likelihood of finding exactly what you're looking for. So what does a SEO do? Research engines are constantly updating their own technology to provide increasingly pertinent results to the queries they receive. To make sure you're on the first page of a search engine you have to optimize certain internal and external aspects of a site. The internal activities include the optimization of the HTML code and the structure of the site, the text content and the images. The external activities instead concern the quantity and quality of the connections to other sites. The SEO's work can be very extensive, and its applications are virtually infinite. That's why a good SEO can make the difference between a site with little appeal and one that enjoys great 'web' success.
Algorithms seem to be defining our world, we hear so much talk about them that some of us have come to wonder what they actually are. Not a complicated description that will take time, commitment and competence to understand. A simple description that let's us know what we're talking about and decide whether we need to delve deeper or stop there.