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High-tech plastic and nappies

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Fabrizio Lori’s Nuova Pansac is the tangible proof of how a company operating in a mature market can become competitive and successful globally. Even “Business Week” has labelled it one of the best performing European companies. What is its secret? There are quite a few, as I was told in the interview with its CEO, who is used to challenges and making choices that buck the trend.

 

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