Slam: when passion becomes business


Founded almost for fun in 1979 on the initiative of a group of Genoese sailors, today Slam is well-known and highly regarded in the nautical clothing world, both in Italy and overseas, from where it achieves 26% of its turnover. A company which, right from the start, has chosen to delocalize its production, especially to the Far East, and direct its course towards innovation. As the chairwoman Carla Gardino tells east.