Slam: when passion becomes business
Founded almost for fun in 1979 on the initiative of a group of Genoese sailors, today Slam is well-known and highly regarded in the nautical clothing world, both in Italy and overseas, from where it achieves 26% of its turnover. A company which, right from the start, has chosen to delocalize its production, especially to the Far East, and direct its course towards innovation. As the chairwoman Carla Gardino tells east.
Founded almost for fun in 1979 on the initiative of a group of Genoese sailors, today Slam is well-known and highly regarded in the nautical clothing world, both in Italy and overseas, from where it achieves 26% of its turnover. A company which, right from the start, has chosen to delocalize its production, especially to the Far East, and direct its course towards innovation. As the chairwoman Carla Gardino tells east.
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