The boom in fair trade worldwide
Sales of fair trade products amount to about €100 million in Italy and €660 million in Europe. Originally introduced in Northern and Central Europe, the concept is catching on in all the Western countries and entails a different retail strategy. As multinationals express growing interest in the concept, Italy is preparing to pass a new law.
Sales of fair trade products amount to about €100 million in Italy and €660 million in Europe. Originally introduced in Northern and Central Europe, the concept is catching on in all the Western countries and entails a different retail strategy. As multinationals express growing interest in the concept, Italy is preparing to pass a new law.
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