Zucchetti: a tap that conquered the world GLOCALIST LEADERS


It was the first Italian company to manufacture ceramic valve mono mixer taps. It went on to invent the mixer tap with a concealed cartridge. Having become the top national company, it began to attack foreign markets. As Carlo Zucchetti, chairman of the eponymous Novarabased company explains in this exclusive interview, “these days over 50% of turnover comes from abroad”.

It was the first Italian company to manufacture ceramic valve mono mixer taps. It went on to invent the mixer tap with a concealed cartridge. Having become the top national company, it began to attack foreign markets. As Carlo Zucchetti, chairman of the eponymous Novarabased company explains in this exclusive interview, “these days over 50% of turnover comes from abroad”.

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