Best Water Technology Role play report

REUTERS/Fatih Saribas

On the one hand, Best Water Technology, whose founder is OğuzKönig, is a newly founded German company selling jug-type water filters, with 100 employees. It has received an investment of €3 million for 50% of the shares by CihanŞahin, a 40-year-old angel investor in Germany. The company aims at expanding in the European market but at the same time, Mr. König thinks that entering the Asian market would give its company an advantage with respect to the competitors. His main competitors are Brita (a German company founded in the 1960s by Heinz Hankammer that specializes in water filtration products; nowadays, 82% of its turnover is generated outside of the German market) and Tefal (founded in the 1950s in France as a manufacturer of tools for cooking in aluminum, became the industry’s first national manufacturer in the following years). Brita has already entered the Turkish market and sells its product in Migros stores, but Oğuz wants to reach more traditional customers who shop from specialized stores.

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