International competition

REUTERS/Charles Platiau

In Italy, winelivery is the only service specialized in “on demand” supply of wine, beers and cocktails in 30 minutes. Yet, wine-delivery in the broader sense is increasingly common in Milan: despite the absence of direct competitors, caused by the specificity of the market, winelivery must inevitably face the competition of large goods and food delivery services such as Amazon Prime, Just Eat, Foodora, Deliveroo, etc., together with the classic GDO (supermarkets, mini markets and wine shops). Compared to these food delivery services, however, for which beverages are not the main focus, winelivery has developed some characteristics specific to the alcohol sector that do its success nowadays. One of the key innovative aspects introduced by the start-up in the field is that they keep the drinks at a certain temperature until they are carried to the customer’s place. For instance, red wines are kept in cellars at around 18-20° and white wines, beers and cocktails are kept in fridges. Drivers bring the orders in scooter or bike, with containers that keep them fresh. The delivery promised in less than 30 minutes helps in this sense and satisfies customers faster than what is usually the case. This makes a customer willing to buy drinks turn to winelivery rather than, for example, Deliveroo or Foodora.

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