Advocacy & crisis management

During a major international conference held biennially with 182 participating countries to regulate products impacting consumer health, we successfully mitigated a crisis through a set of strategic actions.

Specifically, in this biennial event, just days before the conference, our country lacked an official delegation. This absence could have jeopardized Italy’s ability to participate actively in key decisions, threatening its leadership role in certain product sectors, with negative consequences for our client. In this scenario, rapid intervention was crucial. Leveraging our ability to engage directly with central institutions and diplomatic networks worldwide, we highlighted the potential risks related to the conference’s topics, ensuring the Italian delegation’s presence through effective crisis management, strategic communication, and coordination with allies, thereby minimizing negative impacts.

Our strategy required extraordinary organizational efforts, engaging key stakeholders—including Ministries, Embassies, and International Organizations—through alternative communication channels adapted to the context and available time.

This outcome underscores Eastwest’s ability to tackle critical challenges with speed and precision, protecting clients’ interests and ensuring organizational resilience even in the most difficult situations.